01
Connect your store & Instagram
Import products from Shopify, WooCommerce, Magento, or any URL/CSV feed, and link your Instagram professional account. Prices, images, and inventory stay in sync.
Instagram Live Shopping
Sell on Instagram Live.
Followers become buyers.
Stremify turns your product catalog into a branded Instagram Live stream - prices, discounts, countdowns, and comment-to-buy built in. No camera, no streaming software: viewers shop straight from the comments and get a checkout link in their DMs.
No credit card
50 free credits
No camera needed
Why Instagram
Your buyers are already
watching Instagram
Instagram is where product discovery happens. A live stream puts your products at the top of your followers' feed and Stories row - with a LIVE badge that begs to be tapped.
3B+
people use Instagram every month (Meta, Sept 2025).
2B+
people use Instagram every day (Meta, July 2026).
34%
of US adults have bought through a livestream shopping app (MRI-Simmons, 2026).
Good to know
What happened to Instagram Live Shopping?
Instagram used to let sellers tag products inside a live video. It switched that off on March 16, 2023. Product tags still work in feed posts, Stories and Reels, just not in Live (source).
Selling on Instagram Live didn't stop; it moved into the comments. Viewers say what they want, and the seller sends them a link. Stremify automates that: each product in your stream carries a code, a viewer comments your keyword and the code, and Stremify replies publicly and sends the product link by DM, without anyone on your team typing a message.
What you need: an Instagram professional account (Business or Creator) connected to Stremify, and your products from Shopify, WooCommerce, Magento or a product feed. No camera or streaming software.
How It Works
From catalog to Instagram Live
in three steps
02
Design your live stream
Pick a theme and Stremify renders your products into a polished 9:16 broadcast - headlines, discounts, SHOP codes, and countdowns included. No video editing, no design work.
03
Go live & sell in the comments
Broadcast to Instagram Live. When a viewer comments your keyword, Stremify replies publicly and DMs them a checkout link automatically.
Comment to Buy
The checkout lives in your Instagram comments
Instagram Lives fill up with "how do I order?" comments - and without a link, that intent evaporates. Stremify's comment-to-buy answers every one of them automatically: a public reply on the stream, a product card with a checkout link in the viewer's DMs, and a UTM tag on every click so you know exactly which live and which product made the sale.
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Fully automated while you streamReplies and DM product cards fire in seconds - zero typing during the live.
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Your keyword, your scriptPick the trigger word (SHOP, BUY...), customize the public reply and the CTA per campaign.
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Works on Facebook Live tooOne integration powers comment-to-buy on both Instagram and Facebook broadcasts.
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Tracked end-to-endEvery DM link is UTM-tagged, and orders appear in your dashboard in real time.
Built For Instagram Sellers
Everything an Instagram Live sale needs
No camera, no OBS
The stream is rendered from your catalog - a branded broadcast without filming a single frame.
DM checkout links
Comment-to-buy sends a product card straight to the viewer's DMs - no link-in-bio detour.
Live analytics
Viewers, comments, engagement, and orders update in real time while you stream.
Four platforms, one dashboard
Run campaigns on Instagram, Facebook, YouTube or Twitch, one platform per broadcast. Streaming to several at once is coming soon.
New to live commerce? Start with what live shopping is or see how to sell live on every platform.
Instagram Live shopping FAQs
Can you sell products on Instagram Live?
Yes. Instagram Live shopping means presenting products during a live broadcast and letting viewers buy while they watch. With Stremify, your catalog is rendered into a branded live stream - prices, discounts, and countdowns on screen - and viewers order by typing a keyword like "SHOP 42" in the comments.
Do I need a camera or streaming software to go live on Instagram?
No. Stremify composes the video stream for you, directly from your product feed. There is no camera, studio, or OBS setup - you pick a theme and campaign, press start, and Stremify broadcasts the stream to your Instagram Live.
How do viewers buy during an Instagram Live?
Through comment-to-buy. A viewer types your keyword and the product code shown on screen (for example "SHOP 42"). Stremify replies publicly in the comments and sends a product card with a checkout link to their Instagram DMs. Every click is UTM-tagged, so you can attribute each order to the stream and product.
What do I need to connect Stremify to Instagram?
An Instagram professional account (business or creator). You connect it to Stremify in a couple of clicks, and Stremify handles the broadcast, the comment replies, and the DM product cards from there.
Can I stream to Instagram and other platforms at the same time?
Not yet: each broadcast goes to one platform at a time. Streaming one campaign to several platforms at once is coming soon. You can already run your campaigns on Instagram, Facebook, YouTube and Twitch from one dashboard.
How much does Instagram Live shopping with Stremify cost?
Stremify is credit-based: you buy streaming credits and pay only for the minutes you stream. There is no subscription, and every new account gets free credits to try it out - no credit card required.
Does Instagram still have Live Shopping?
Not as a built-in feature. Instagram stopped letting sellers tag products in Live broadcasts on March 16, 2023. Product tags still work in posts, Stories and Reels. Selling on Instagram Live now happens through the comments, which Stremify automates with comment-to-buy.
More questions? Read the full FAQ or contact us.
Go Deeper
Explore live commerce with Stremify
Facebook Live shopping
The same comment-to-buy engine on your Facebook Page's live broadcasts.
Live shopping
What live shopping is and how Stremify turns catalogs into shoppable live streams.
Sell live
A practical look at selling live on Instagram, Facebook, YouTube, and Twitch.
Live shopping blog
Guides, strategies, and playbooks for running live shopping events that sell.
Go live on Instagram today
Sign up free, import your products, and run your first Instagram Live sale in minutes. 50 free credits included - no credit card, no subscription.