7 Best Live Shopping Platforms in 2026, Compared on Price and Features

About a third of US adults have now bought something through a livestream shopping app: 34% in 2026, up from 25% in 2024, according to MRI-Simmons.¹ The tools behind those sales are very different from each other, though. Some are marketplaces with their own audience, some are software you run on your own channels, and some are general streaming tools with a shopping add-on.

This guide compares seven of them on what they actually cost in 2026, where they let you sell, and how a viewer buys during the stream. We make Stremify, so it's on the list, and we've tried to describe every tool, ours included, by what it does today rather than what its marketing says. Pricing was checked on the vendors' own pages in September 2026.

The seven platforms at a glance

1. Stremify

Stremify turns a product feed into a branded, shoppable broadcast. You connect a Shopify, WooCommerce or Magento store, point it at a product feed URL (XML, RSS or JSON), or add products by hand. It then renders a live product showcase in the cloud with prices, discounts and countdowns on screen, so you don't need a camera, a studio or streaming software. You design the look once with a theme and reuse it across campaigns.

On Instagram Live and Facebook Live, viewers can buy with comment-to-buy: they comment a keyword and get the product and a checkout link by DM or Messenger. The same comments power live quizzes and polls, with a leaderboard on the stream. YouTube and Twitch broadcasts show the same branded overlay, but comment-based buying and quiz scoring work on the two Meta platforms only.

Pricing is prepaid: one credit is one minute of streaming. Starter is 50 credits for €15, Professional 100 for €27 and Enterprise 500 for €120, and every new account starts with 50 free credits. There's no subscription, so a quiet month costs nothing.

Limits to know: each broadcast goes to one platform at a time, and Stremify is built around an automated product showcase rather than a presenter-led show.

2. CommentSold

CommentSold is the long-standing choice for boutiques that sell live several times a week. Shoppers comment "sold" (or tap a product overlay) and the item goes into their cart, with an invoice sent automatically by email, comment reply, DM or Messenger. Waitlists, pre-authorised checkout, inventory and shipping tools come built in, and every plan includes a branded website and iOS and Android app.

It isn't limited to Meta any more: you can stream to TikTok, Instagram, Facebook, your own site and your own app at the same time. The trade-off is cost. Plans run from $149 a month plus 6% of sales (Starter) to $999 a month plus 4% (Large Business), with a 15-day free trial.² If you're comparing options, we've also covered CommentSold alternatives in more depth.

3. Bambuser

Bambuser is built for brands that want live shopping on their own website or app rather than on social platforms. Its player embeds shoppable live shows and videos in your store, and Video Consultation adds 1-to-1 video calls with co-browsing and a shared cart. Developers get REST APIs, a broadcast SDK and iOS and Android SDKs, and a Shopify app is available.

It's no longer enterprise-only. There's a free plan capped at 250 views a month, Essential at $79 a month and Pro at $249 a month (both billed yearly), with enterprise pricing on quote. Views above your plan cost $0.25 each, so a show that goes viral can raise the bill.³

4. Whatnot

Whatnot is a marketplace, not software you run on your own channels. You sell inside its app, mostly through live auctions, to shoppers who are already there, which is the main draw: you don't have to bring your own audience. It's strongest in trading cards, collectibles, sneakers and resale.

In the US, sellers pay an 8% commission in most categories (5% for electronics) plus payment processing of 2.9% + $0.30 per order, with no listing fees. The model is clearly working for Whatnot: it raised $545 million at a $20 billion valuation in August 2026.⁴ The catch is that the customers are Whatnot's, not yours.

5. NTWRK

NTWRK is a curated, mobile-first marketplace for limited drops, live auctions and card breaks, with a strong pull in streetwear, sneakers and collectibles. Since buying Complex in 2024, it has operated as Complex NTWRK, which gives it editorial reach most live shopping apps don't have. NTWRK handles the video, payments and fulfillment and takes a commission on each sale. Like Whatnot, it suits sellers with hype-driven, limited-edition products more than everyday catalogs.

6. Restream

Restream sends one broadcast to more than 30 platforms at once, including YouTube, Facebook, LinkedIn, Twitch, X and TikTok (TikTok requires LIVE access on your account). Its chat view pulls comments from every destination into one place. If you want to be seen everywhere at the same time, this is the category to look at; our multistreaming guide covers the setup.

Restream also has a Live Sales feature: import products from Shopify, Amazon or any store and show them on stream as cards with a QR code that links to the product page. There's no checkout inside the stream, and the feature works in Restream Studio only. Plans run from free (2 channels, with a watermark) to $239 a month.⁵

7. StreamYard

StreamYard is a browser-based studio for presenter-led shows: guests on screen, logos, overlays and custom layouts, streamed to YouTube, Facebook, Instagram, LinkedIn, X, Twitch or Kick. It has no built-in shopping features. StreamYard itself suggests pairing it with your store through landing pages or tools like Zapier. It's a good fit for interview-style or educational shows where the sale happens after the stream. Paid plans start at $35.99 a month billed yearly.⁶

What about Shopify?

Shopify has no live shopping feature of its own. Shopify's own guides point merchants to apps from its App Store, such as Bambuser, TalkShopLive, Videeo (from CommentSold) and LiveMeUp, or to selling live on social platforms.⁷ Any of the tools above that import a Shopify catalog will work with your store; Stremify does it through a direct Shopify connection.

How to choose

• Do you already have an audience? If not, a marketplace like Whatnot or NTWRK brings buyers to you, in exchange for a commission and less control over the customer relationship.
• Where do your buyers watch? If they're on Instagram and Facebook, comment-based buying (Stremify, CommentSold) removes the most friction. If they're on your own site, look at Bambuser.
• How often will you go live? Monthly subscriptions make sense for weekly shows. For occasional or seasonal events, pay-as-you-go pricing like Stremify's credits costs nothing between streams.
• Who's on camera? Presenter-led shows need a studio like StreamYard or a seller app. If you'd rather stream your catalog with no host, Stremify's automated showcase is built for that.

If Instagram or Facebook Live is where you sell, you can try Stremify's live shopping platform with the 50 free credits every account gets.